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The Marketing Coach is a marketing and public relations consultancy that works predominantly with small business owners. Most of our clients are business mums who cannot afford to employ someone to do their marketing for them, but who also cannot afford to waste money by getting it wrong. They want the reassurance of having someone with high level marketing knowledge and experience to bounce ideas off. Working with a marketing coach gives them the confidence to go out and implement strategic marketing campaigns secure in the knowledge that they are spending their marketing dollars where they will get the most return on their investment. Clients come to coaching for a variety of reasons. Sometimes it’s because they have spent a small fortune on advertising, but they aren’t seeing any results. Many business mums simply want some help working out a marketing plan and need some ideas on how to market on a non-existent budget. The Marketing Coach works together with these small businesses to develop a Marketing Calendar for them. A Marketing Calendar makes sure that they are consistently promoting their brand, but avoids the pitfalls of jumping at every “great deal” that comes along. It gives them a useful tool with which to evaluate opportunities. Most of the coaching clients find that eventually their business has grown to such an extent that they can no longer do everything themselves. It’s at this point that The Marketing Coach moves from being a coaching support to a full service marketing agency, working on a project basis or monthly retainer to ensure that our clients’ marketing goals are achieved. The Marketing Coach also does a lot of work for clients in terms of event marketing, helping them to market events like expos, conferences, workshops and networking events. For more information about coaching visit www.themarketingcoach.com.au. |